Services
While our services below can be employed individually, they’re specifically designed to provide a cohesive flow from a customer-centric strategic foundation to an engaging and dynamic creative experience.
Conversation Mining
Conversation Metrics Summary
A conversation analysis study that presents a brand with a strong foundational understanding of their
online presence.
- Conversation Volume Metrics
- Brand Conversation Trending
- Brand/Product Sentiment Analysis
- Conversation Topic Analysis
- Media Type Analysis
- Key quotes and comments
- Top Sites
Campaign Benchmark & Impact Analysis
Evaluates the impact a campaign, PR effort, or
product launch has had on conversations around the brand.
- Impact on Brand Buzz Level
- Calculate Change In Brand or Product Sentiment
- Calculate Change in Brand or Product Share of Conversation
- Leading Campaign Conversations
Brand Social Media Property Analysis
Review of brand’s Facebook Page and Twitter
metrics, including content response rates, analysis
of media types, highlight of strengths and areas for improvement.
- Community Evaluation
- Network Growth Rate Analysis
- Demographic Analysis
- Activity Insights
- Content Response Rate Analysis
- Posting to Interactive Relationship
- Media Type Effectiveness Analysis
Brand Strength Analysis
Deeper qualitative insights into what people are talking about, and who’s doing the talking. Includes Conversation Metrics Summary plus:
- Brand Share of Conversation
- Qualitative Analysis of leading influentials
- Topic Comparison Analysis
- Top Conversation Thread Analysis
Communications Strategy & Planning
Campaign Communication Strategy
Create communication strategy for messaging across paid and content channels.
- Determine optimal keyword strategy
- Influential targeting
- Develop landing page for campaign
- Develop and launch press release
- Influential outreach strategy
- Electronic Press Kit
Event Digital Marketing Strategy
A complete 360 degree ramp up to your event,
covering strategy, communications, and technology requirements for the Pre, In, and Post event phases.
- Event Communication Strategy Brief
- Influentials Identification and Outreach Strategy
- Promotional Messaging Calendar
- Communication Asset Development
- Internal Resources Coordination
- Content Distribution Plan
Influential Outreach Strategy
Identification of brand influential sites and individuals, what they’re saying about the brand, how they
segment, and a communication outreach strategy for each segment.
- Identify Leading Influentials
- Topical Assessment of Influental’s Conversations
- Define Influential Segments
- Communications Outreach Strategy
Social Media Team Leadership
Ongoing monitoring and evaluation, including weekly 30 minute review with internal social media team.
- Review of social media Key Performance Indicators
- Recommended response to any internal issues
- Assessment of posting activities
- Updates on new technologies and tactics
Creative Development
Campaign Ideation
Campaignable ideas developed in support of any marketing or event initiative, across a range of media types.
- Social Media
- Paid Media
- Press Releases
- Video
- Audio
Social Campaign Asset Development
Creative assets for any social media campaign involving an electronic press kit, influential outreach communications, or on-site campaign support.
- Keyword-opimized landing page
- Creation and distribution of press releases
- Influential outreach messaging
- Campaign influential management
- Electronic Press Kit
Content and Advertising Development
Taking content or advertising ideas through to lauch-ready assets, including a complete user experience analysis involving user flows and technical requirements, user interface design, graphic design, and copywriting.
Production Management
Management of internal or 3rd party production resources, including sourcing, estimate gathering, project management, production review analysis, and final asset delivery.