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Doug Schumacher for iMedia: 9 new marketing tools you need

There are countless new computer tools out there, but separating the wheat from the chaff can be challenging. Here’s a handful of proven apps that can make your job easier.

Basement launches Facebook social game for Sony movie Zombieland

A working example of how you can take paid media impressions and turn them into social media endorsements, for the launch of the smash hit movie Zombieland.

Basement Turning Paid Media Impressions into Social Media Endorsements

Social media is exploding, while paid media will be around for a while. This is how you combine these juggernauts into a powerful integrated campaign.

Basement creation ToneMine selected best online ringtone creation tool by CNet

ToneMine continues to pull in respect and recognition. It demonstrates that a strong brand strategy, resonant creative idea, and good user interface.

Doug Schumacher for iMedia: Why social media is safer than you think

If you’re afraid of social media today, then avoiding for the next five years should really petrify you.

Doug Schumacher for iMedia: 7 habits of highly effective creative directors

Basement CD Doug Schumacher shares what he learned from his mentors, and how he applies
that on a regular basis.

Doug Schumacher speaks at iMedia Entertainment Marketing Summit

The foundational presentation for Basement’s tactic for integrating paid media with social media,
so that paid impressions lead to social endorsements.

Basement launches Creativing; social bookmarking site for Interactive marketing

Creativing tracks what’s happening in digital marketing today, covering the latest
campaigns, technological developments, strategic and research practices, and cultural influences.

Doug Schumacher speaks on Creativity in Advertising at Facebook Global Ad Conference

Facebook asked a select group of industry leaders to advise their advertising division
on what they needed to help agencies and marketers succeed in marketing on social networks.

Doug Schumacher for iMedia: 7 ways to get more out of your creative

Campaigns are more complex than ever, but those new capabilities include numerous
opportunities to improve performance, if you know what to watch for.

Doug Schumacher for iMedia: How social media can resurrect your brand’s reputation

Some companies fear social media. But for those who want to control their image, there
may be no better solution than social media.

Basement-inc.com now on an iPhone near you

Enroute to Basement and lost your way? Our mobile site will navigate you in.

Doug Schumacher for iMedia: Heralding the death of non-social media

Think your brand should avoid social media? Good luck. If your marketing efforts don’t
currently involve social media, you’re already playing catch-up. Here’s whyand howto get in the game.

Doug Schumacher for iMedia: Online – You May Be Planning To Fail

If you want to surround your current and potential customers with a resonating message, be prepared to tackle your online media plans as a higher priority in the mix.

iMedia on Basement: Anatomy of a winning pitch

See what it took to impress some big guns in Hollywood with this blow-by-blow account of a successful creative proposal.

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