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	<title>basement</title>
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	<link>http://basement-inc.com</link>
	<description>Just another ConvertMyFlash site</description>
	<lastBuildDate>Wed, 06 Jul 2011 22:24:44 +0000</lastBuildDate>
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		<title>Warner Brothers</title>
		<link>http://basement-inc.com/warner-brothers-post/</link>
		<comments>http://basement-inc.com/warner-brothers-post/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 16:01:06 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<guid isPermaLink="false">http://basement-inc.com/?p=184</guid>
		<description><![CDATA[]]></description>
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        <a href="http://basement-inc.com/wp-content/uploads/warner-brothers/warner-brothers-01.jpg" style="display:none;"><img title="&lt;p class=&quot;gallery-title&quot;&gt;Holiday Conversation Survival Guide&lt;/p&gt;
A humorous, interactive app that paralleled the movie's central theme and generated great pass-along performance. " alt=" " src="http://basement-inc.com/wp-content/uploads/warner-brothers/thumbs/thumbs_warner-brothers-01.jpg" width="100" height="75" /></a>
        <a href="http://basement-inc.com/wp-content/uploads/warner-brothers/warner-brothers-02.jpg" style="display:none;"><img title="&lt;p class=&quot;gallery-title&quot;&gt;Topic Selection&lt;/p&gt;

The movie was about the awkwardness of being with family during the holidays. Thus the exprience began with the viewer selecting their pain point. " alt=" " src="http://basement-inc.com/wp-content/uploads/warner-brothers/thumbs/thumbs_warner-brothers-02.jpg" width="100" height="75" /></a>
        <a href="http://basement-inc.com/wp-content/uploads/warner-brothers/warner-brothers-03.png" style="display:none;"><img title="&lt;p class=&quot;gallery-title&quot;&gt;Embed Feature&lt;/p&gt;

Fully embeddable, the app was easily installed on a complete range of social networks.  Over 24% of those who viewed the app selected the &quot;Share&quot; option. " alt=" " src="http://basement-inc.com/wp-content/uploads/warner-brothers/thumbs/thumbs_warner-brothers-03.png" width="100" height="75" /></a>
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		<title>Zombieland</title>
		<link>http://basement-inc.com/zombieland-post/</link>
		<comments>http://basement-inc.com/zombieland-post/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 16:00:03 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[accordian]]></category>

		<guid isPermaLink="false">http://basement-inc.com/?p=173</guid>
		<description><![CDATA[<p>[gallery]</p>
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        <a href="http://basement-inc.com/wp-content/uploads/zombieland/zombieland-slide1.jpg" style="display:none;"><img title="&lt;p class=&quot;gallery-title&quot;&gt;ZOMBIELAND&lt;/p&gt;
Turning paid media impressions into social media endorsements. " alt=" " src="http://basement-inc.com/wp-content/uploads/zombieland/thumbs/thumbs_zombieland-slide1.jpg" width="100" height="75" /></a>
        <a href="http://basement-inc.com/wp-content/uploads/zombieland/zombieland-slide2.jpg" style="display:none;"><img title="&lt;p class=&quot;gallery-title&quot;&gt;ZOMBIELAND&lt;/p&gt;
Turning paid media impressions into social media endorsements. " alt=" " src="http://basement-inc.com/wp-content/uploads/zombieland/thumbs/thumbs_zombieland-slide2.jpg" width="100" height="75" /></a>
        <a href="http://basement-inc.com/wp-content/uploads/zombieland/zombieland-slide3.jpg" style="display:none;"><img title="&lt;p class=&quot;gallery-title&quot;&gt;ZOMBIELAND&lt;/p&gt;
Turning paid media impressions into social media endorsements. " alt=" " src="http://basement-inc.com/wp-content/uploads/zombieland/thumbs/thumbs_zombieland-slide3.jpg" width="100" height="75" /></a>
        <a href="http://basement-inc.com/wp-content/uploads/zombieland/zombieland-slide4.jpg" style="display:none;"><img title="&lt;p class=&quot;gallery-title&quot;&gt;ZOMBIELAND&lt;/p&gt;
Turning paid media impressions into social media endorsements. " alt=" " src="http://basement-inc.com/wp-content/uploads/zombieland/thumbs/thumbs_zombieland-slide4.jpg" width="100" height="75" /></a>
        <a href="http://basement-inc.com/wp-content/uploads/zombieland/zombieland-slide5.jpg" style="display:none;"><img title="&lt;p class=&quot;gallery-title&quot;&gt;ZOMBIELAND&lt;/p&gt;
Turning paid media impressions into social media endorsements. " alt=" " src="http://basement-inc.com/wp-content/uploads/zombieland/thumbs/thumbs_zombieland-slide5.jpg" width="100" height="75" /></a>
        <a href="http://basement-inc.com/wp-content/uploads/zombieland/zombieland-slide6.jpg" style="display:none;"><img title="&lt;p class=&quot;gallery-title&quot;&gt;ZOMBIELAND&lt;/p&gt;
Turning paid media impressions into social media endorsements. " alt=" " src="http://basement-inc.com/wp-content/uploads/zombieland/thumbs/thumbs_zombieland-slide6.jpg" width="100" height="75" /></a>
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		<title>LetsTalk ToneMine</title>
		<link>http://basement-inc.com/letstalk-tonemine-post/</link>
		<comments>http://basement-inc.com/letstalk-tonemine-post/#comments</comments>
		<pubDate>Sun, 27 Feb 2011 16:01:43 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[accordian]]></category>

		<guid isPermaLink="false">http://basement-inc.com/?p=186</guid>
		<description><![CDATA[Tonemine ToneMine was developed to increase LetsTalk&#8217;s brand awareness and preference among a more passionate mobile customer base, and is in direct support of their brand position as the consumer&#8217;s &#8220;Wireless Advocate&#8221;. The product gives LetsTalk a strong mobile entertainment presence, and generates an ongoing stream of mobile content. Through numerous inbound links generated by [...]]]></description>
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        <a href="http://basement-inc.com/wp-content/uploads/tonemine/tonemine-01-homepage.jpg" style="display:none;"><img title="&lt;p class=&quot;gallery-title&quot;&gt;Concept&lt;/p&gt;
A ringtone composer tool that makes it easy to mashup great-sounding personalized ringtones. " alt=" " src="http://basement-inc.com/wp-content/uploads/tonemine/thumbs/thumbs_tonemine-01-homepage.jpg" width="100" height="75" /></a>
        <a href="http://basement-inc.com/wp-content/uploads/tonemine/tonemine-02-mixer.jpg" style="display:none;"><img title="&lt;p class=&quot;gallery-title&quot;&gt;Mixer&lt;/p&gt;
An intuitive Flash-based mixer makes it easy for anyone to compose fun sounds.
 " alt=" " src="http://basement-inc.com/wp-content/uploads/tonemine/thumbs/thumbs_tonemine-02-mixer.jpg" width="100" height="75" /></a>
        <a href="http://basement-inc.com/wp-content/uploads/tonemine/tonemine-03-soundpack.jpg" style="display:none;"><img title="&lt;p class=&quot;gallery-title&quot;&gt;Soundpacks&lt;/p&gt;
With 8 musical genres, the ringtone variations are endless.

 " alt=" " src="http://basement-inc.com/wp-content/uploads/tonemine/thumbs/thumbs_tonemine-03-soundpack.jpg" width="100" height="75" /></a>
        <a href="http://basement-inc.com/wp-content/uploads/tonemine/tonemine-04-share.jpg" style="display:none;"><img title="&lt;p class=&quot;gallery-title&quot;&gt;Numerous Ways To Share Ringtones&lt;/p&gt;
Users can send their new ringtones to their phone, download them, email them, post them to widgetsâ€¦ " alt=" " src="http://basement-inc.com/wp-content/uploads/tonemine/thumbs/thumbs_tonemine-04-share.jpg" width="100" height="75" /></a>
        <a href="http://basement-inc.com/wp-content/uploads/tonemine/tonemine-05-community.jpg" style="display:none;"><img title="&lt;p class=&quot;gallery-title&quot;&gt;Community&lt;/p&gt;
Pages of creative and distinct user-generated ringtones can be downloaded for free.  " alt=" " src="http://basement-inc.com/wp-content/uploads/tonemine/thumbs/thumbs_tonemine-05-community.jpg" width="100" height="75" /></a>
        <a href="http://basement-inc.com/wp-content/uploads/tonemine/tonemine-06-facebook.jpg" style="display:none;"><img title="&lt;p class=&quot;gallery-title&quot;&gt;Facebook App&lt;/p&gt;
Widgets enable individuals to post their own ringtones virtually anywhere, and can be used to pull in â€˜votesâ€™ for contests.  " alt=" " src="http://basement-inc.com/wp-content/uploads/tonemine/thumbs/thumbs_tonemine-06-facebook.jpg" width="100" height="75" /></a>
        <a href="http://basement-inc.com/wp-content/uploads/tonemine/tonemine-07-blogger.jpg" style="display:none;"><img title="&lt;p class=&quot;gallery-title&quot;&gt;Extensive Press Coverage&lt;/p&gt;
Buzz marketing drove coverage in many of the top internet culture publications. " alt=" " src="http://basement-inc.com/wp-content/uploads/tonemine/thumbs/thumbs_tonemine-07-blogger.jpg" width="100" height="75" /></a>
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<p><br class="spacer_" /></p>
<p class="text20pt">Tonemine</p>
<p class="text14pt">ToneMine was developed to increase LetsTalk&#8217;s brand awareness and preference among a more passionate mobile customer base, and is in direct support of their brand position as the consumer&#8217;s &#8220;Wireless Advocate&#8221;.</p>
<p class="text14pt">The product gives LetsTalk a strong mobile entertainment presence, and generates an ongoing stream of mobile content.</p>
<p class="text14pt">Through numerous inbound links generated by the tools popularity in the press, in addition to deep links of ringtone content, the site is helping the brand in search engine optimization efforts for keywords within the mobile category.</p>
<p class="text14pt">As a media property, ToneMine gives LetsTalk a media property through which to build alliances with partnership brands and to connect with new customers in a fun, memorable way.</p>
<p><br class="spacer_" /></p>
<p class="text20pt">Project components:</p>
<p class="text14pt">brand development</p>
<p class="text14pt">product user interface</p>
<p class="text14pt">music composition</p>
<p class="text14pt">content management system</p>
<p class="text14pt">audio manipulation engine community development</p>
<p class="text14pt">facebook application</p>
<p class="text14pt">social marketing program</p>
<p class="text14pt">mobile app development</p>
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