Archive for February, 2011
LetsTalk ToneMine
Tonemine
ToneMine was developed to increase LetsTalk’s brand awareness and preference among a more passionate mobile customer base, and is in direct support of their brand position as the consumer’s “Wireless Advocate”.
The product gives LetsTalk a strong mobile entertainment presence, and generates an ongoing stream of mobile content.
Through numerous inbound links generated by the tools popularity in the press, in addition to deep links of ringtone content, the site is helping the brand in search engine optimization efforts for keywords within the mobile category.
As a media property, ToneMine gives LetsTalk a media property through which to build alliances with partnership brands and to connect with new customers in a fun, memorable way.
Project components:
brand development
product user interface
music composition
content management system
audio manipulation engine community development
facebook application
social marketing program
mobile app development
